• 15+ years of experience in the software, game, IT and consumer electronics industries.
• Practical experience in marketing and sales of tech products to both general and targeted audiences.
• Well-rounded experience in how to create a successful product line: sales strategy, pricing, marketing and channel management.
• An entrepreneurial spirit and self-starter, always eager to find and capitalize on new market opportunities.
• Enthusiastic evangelist, great at communicating with people and helping them understand the technology.
• Strong command of French and English language (written and verbal)
Looking forward to new opportunities based on my experience and skills acquired in fields such as product management, product marketing, e-commerce, online advertising, digital media, social media, e-CRM and email marketing.
E-Commerce & Internet Marketing
• Professional thesis: «How to connect niche products with their customers? Case study: Software and games for Mac».
• Team research project and presentation: «How the Internet transformed the Adult Entertainment industry».
• Final project: One-week team competition to develop and write an Internet marketing proposal, based on a real business case, ending with the business presentation of the digital media plan to the client (ING Direct).
Details and Extracurriculars
- New Media Marketing: Social Media Networks, Mobile Technology, Geo Marketing, Viral Marketing
- Social Media & Online Community Monitoring
- Brand Development, Brand 2.0 & Community Management
- Blog Management
Interactive Customer Relationship Technologies
- Data Mining
- Database & MySQL
- Online Communication & Internet Business Models
- The New Business Models 2.0
- E-Business CEOs and Managers Meet Up:
Freddy MINI, CEO – NETVIBES
Jean-Michel BILLAUT, Founder – ATELIER BNP PARIBAS
Marie-Christine LEVET, Managing Director – Groupe NEXT RADIO
Catherine BARBA-CHIARAMONTI, CEO – MALINEA / CashStore.fr
Alain SANJAUME, Managing Director – WUNDERLOOP
Jean-Michel MAURER, Co-Founder & Vice President – BROZENGO
- Mobile Marketing
- Multi-Channel CRM
- E-Transformation of Industries and Business Sectors. Case Study: Adult Entertainment, Real Estate, Newspapers & Magazines, Art, Gambling
Performance Management & Metrics
- E-Mailing Marketing Principles & Campaign Management
- Business Intelligence Project & Marketing Data Mart
- Geo Marketing
- Web Analytics
- Overview of web standards
- Programming Language Structure, CMS, HTML Editors, Image Editing, Rich Media
- Web site design fundamentals, web interface and usability and ergonomy
- Architecture of successful web sites
- Building and Optimizing websites
- Project Management - Introduction to Agile Development