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Alexis Trannoy

Product Marketing Manager - E-Commerce

Entrepreneur Open to opportunities
• 15+ years of experience in the software, game, IT and consumer electronics industries.

• Practical experience in marketing and sales of tech products to both general and targeted audiences.

• Well-rounded experience in how to create a successful product line: sales strategy, pricing, marketing and channel management.

• An entrepreneurial spirit and self-starter, always eager to find and capitalize on new market opportunities.

• Enthusiastic evangelist, great at communicating with people and helping them understand the technology.

• Strong command of French and English language (written and verbal)

Looking forward to new opportunities based on my experience and skills acquired in fields such as product management, product marketing, e-commerce, online advertising, digital media, social media, e-CRM and email marketing.

Agile Certified Product Management

280 Group • AIPMM

2016 to 2017
Demonstrate a comprehensive understanding of theoretical and practical Agile Product Management concepts, principles and terminology
Understand the multiple types of Agile development method, including basic and advanced concepts.
Details and Extracurriculars
  • Why Agile is good for Product Management
  • Release planning and management
  • Product launches
  • Roadmapping
  • Documentation used in Agile
  • Organizing your Agile team for the highest degree of success
  • How to work effectively with distributed teams
  • How to organize larger projects using multiple teams and a scrum of scrums
  • Integrating Agile within a traditional product process
  • Introduction to XP and Lean

Project Management • Basics

École Centrale de Lille

September 2013 to November 2013
MOOC Massive Open Online Course with certification
Details and Extracurriculars
  • Fundamentals in project management and organization
  • Online collaborative tools
  • Financial evaluation of a project
  • Organization basics: negotiate objectives, manage meetings, reports, define tasks
  • Generate a functional analysis and write project requirements & specs
  • Advanced project management tools: conception, planning, budget

MBA E-Business

Institut Léonard de Vinci - Paris

September 2008 to June 2010
E-Commerce & Internet Marketing
• Professional thesis: «How to connect niche products with their customers? Case study: Software and games for Mac».
• Team research project and presentation: «How the Internet transformed the Adult Entertainment industry».
• Final project: One-week team competition to develop and write an Internet marketing proposal, based on a real business case, ending with the business presentation of the digital media plan to the client (ING Direct).
Details and Extracurriculars
  • Community Marketing
    - New Media Marketing: Social Media Networks, Mobile Technology, Geo Marketing, Viral Marketing
    - Social Media & Online Community Monitoring
    - Brand Development, Brand 2.0 & Community Management
    - Blog Management
  • Interactive Customer Relationship Technologies
    - Data Mining
    - Database & MySQL
  • E-Business Ecosystems
    - Online Communication & Internet Business Models
    - The New Business Models 2.0
    - E-Business CEOs and Managers Meet Up:
    Freddy MINI, CEO – NETVIBES
    Jean-Michel BILLAUT, Founder – ATELIER BNP PARIBAS
    Marie-Christine LEVET, Managing Director – Groupe NEXT RADIO
    Catherine BARBA-CHIARAMONTI, CEO – MALINEA / CashStore.fr
    Alain SANJAUME, Managing Director – WUNDERLOOP
    Jean-Michel MAURER, Co-Founder & Vice President – BROZENGO
  • Digital Convergence
    - Mobile Marketing
    - Multi-Channel CRM
    - E-Transformation of Industries and Business Sectors. Case Study: Adult Entertainment, Real Estate, Newspapers & Magazines, Art, Gambling
  • Performance Management & Metrics
    - E-Mailing Marketing Principles & Campaign Management
    - Business Intelligence Project & Marketing Data Mart
    - Geo Marketing
    - Web Analytics
  • Website Creation
    - Overview of web standards
    - Programming Language Structure, CMS, HTML Editors, Image Editing, Rich Media
    - Web site design fundamentals, web interface and usability and ergonomy
    - Architecture of successful web sites
    - Building and Optimizing websites
    - Project Management - Introduction to Agile Development
  • Conferences and trade shows:
    E-Commerce Paris - www.ecommerceparis.com
    E-Marketing Forum Paris - www.emarketingparis.com
    Web 2.0 Expo San Francisco - www.web2expo.com
    LeWeb Paris - www.leweb.net
    HUB FORUM - www.hubforum.org
    IAB France Seminars (Interactive Advertising Bureau) - www.iabfrance.com
    Café du E-Commerce (Round table talks and conversations) - www.cafeduecommerce.com
  • Performance Marketing
    - Determining target audiences
    - Internet Consumer Behavior and Analysis
    - Creating, implementing, and tracking Internet campaigns
    - Affiliate Marketing
    - SEM – Search Engine Marketing
    - Online Shopping Guides
    - Trafic Monetization
  • E-Commerce – Online Store Creation
    - Value Chain of an Online Store
    - E-Commerce Platforms
    - B2B Online Marketing & E-Business
    - Online Payment Systems & Fraud
    - Computer & Internet Law: Copyright & Intellectual Property, Online Commerce, Privacy
    - E-Sourcing & E-Procurement
  • Infrastructures & Technologies
    - Telecom Networks
    - IT Security & Networks
    - Enterprise & Audience 2.0
    - Contactless technologies
  • Online Marketing
    - Online Advertising
    - SEO – Search Engine Optimization
    - Online Communication & Brand Management
  • Ranked #1 Master's Degree in E-Business & Multimedia Communication (SMBG ranking 2012-2016, France)
    www.meilleurs-masters.com/master-e-business-et-communication-multimedia.html

International Co-Op Program

Drexel University - Philadelphia, PA

October 1992 to October 1993
1 year internship, part of the French Bachelor's program [see Experience section, online resume]
Details and Extracurriculars
  • • Trade Attache & Public Relations Assistant, Greater Philadelphia International Network - Philadelphia, PA - United States
    • Export Sales Representative, Masel Industries - Philadelphia, PA - United States
    [more details in Experience section]

BBA International Business & Marketing

Novancia / Advancia (formerly CPSS Trudaine), Paris Chamber of Commerce Business School, France

September 1990 to December 1993
Details and Extracurriculars
  • 1991-1992: Board member of the Students Association